Guide To Earning A 6-Figure Passive Income Online

Welcome and congratulations on becoming an elite Member of this Baby Boomer's Financial Freedom group. This is a members' only area and here I will share with you the fundamental concepts on how to earn a 6-Figure passive income online to achieve financial freedom. But first, let me briefly recount how I as a fellow Baby Boomer, was drawn into this all exciting journey which to me opened up infinite possibilities for business, social networking and even making new friends while being actively engaged in a purposeful goal-oriented and profitable venture.

It all began when a friend asked for my assistance to get his business processes going while he had to undergo a prostate operation.

Trading Time For Money For Too Long

For years I was doing what the BOSS WANTED – to make him RICH!!! And not doing what I WANTED to make MYSELF RICH!!!

Like most, I'd been dreaming to get out. But being tethered to the security of that 9 to 5 rat-race over the years I was scared to make a move. You can relate to that RIGHT?

Sure I Had More Time Now… But Less Buying Power

Long story short, I finally decided it was time to free myself from the JOB and pursue my own PASSION. The Relaxed Lifestyle was great! But I had to watch my SPENDING !!!

Having to live on my SAVINGS meant having to shop at Discount Stores… And for travel … have to scour for Cheaper Fares and No Frill Discount Accommodations. It was a bit of a drag… if you know what I mean!!!

Then Came The BREAK…

One day a Baby Boomer buddy of mine had to go for a Prostate operation and needed someone to help him run his 'Passion Project ' Business, while he was in hospital. That was how I stumbled onto his World of Financial Freedom. It was purely by chance! I had some exposure to the computer; using it for emails and surfing the Internet. He assured me this was all the skill I needed to help him run his 6-Figure Passive Income Passion Project Business.

I worked under his guidance for 8 months and managed to tap into his insider information. He taught me everything he knew and when he was fit enough to take back the helm he said he would help me jumpstart my own 6-Figure Passive Income Passion Project Business and be Financially FREE… for the rest of my life. What an offer! Of course I jumped on it…

The Wealth Pool?

To be honest I felt a little guilty thinking I was going to be taking away some of his wealth! But he didn't look at it that way.

His philosophy was: "Wealth is not a pool you draw from but a pool you add to" Would you agree we have more wealth in the world NOW than ever BEFORE? It makes sense. By creating more wealth, it grows and there is more to go around! When I looked at it that way… I was doing my part to add to that pool of wealth. Now here I am living a Financially Carefree Lifestyle…And You Can Do The Same!!!

My Journey Begins…

Before going into surgery my friend instructed me on what had to be done to get things moving when he was indisposed and I soon found myself taking down copious notes of his instructions on the processes and procedures that I needed to follow. I reviewed, revised and compiled all those handwritten notes into a "How-To" handbook to guide me in getting his business running while he was in surgery and during his post-surgery recuperation period.

It was quite a steep learning curve for me and the more notes I made the more excited I became! The few pages of notes soon grew into a sizeable manual which I have since expanded incorporating it with some of my experiences and research. The end result is this Baby Boomers 7-Step Guide to Financial Freedom and its accompanying program for all you like-minded Baby Boomers.

Let's Begin… Sharing the Wealth Pool

The information that I am sharing in this section will step you through the whole process of setting up a means of generating a passive income stream. I will also include lots of hints and tips, and other useful resources that I've come across along the way. For those who may be a little apprehensive because you are not IT or Internet savvy please do not worry. Like what my friend assured me and what I want to assure you as well, if you know how to send an email and 'surf' the Internet you have all the skills you require for this business!

OK sure, I can almost hear you thinking "You mean that's all I have to know and do?" Well, the short answer to that is "Yes!" But be WARNED!!!, this is not a "Get rich quick scheme" where you PRESS a Button and everything just happens and you become a millionaire the next day. You still have to work to set things up first before you get to benefit from the result. So what's the big deal here you may ask? How is this different from my '9 to 5' work?

Well my answer is: with this you work on what you WANT and enjoy working on it, while with your '9 to 5' you are working on what your BOSS WANTS and for the most part you hate it! Plus if you set things up correctly following the model I'm going to teach you, you can be generating a passive income. And that really is the beauty of this Financial Freedom program. You put in some effort upfront setting it up and enjoy the passive income coming in and the financial freedom and the lifestyle you choose.

How far and how fast it takes to reach your goal will depend on YOU. But one thing for sure, you'll never be bored. Let you in on a little secret: I actually enjoy WORKING for once believe it or not? Because I am working on my own PASSION, I don't even notice the passage of time. You know what I mean? You get so absorbed time just flies by. You'll soon understand what I mean as you begin to follow me through that journey.

The following 7-Step Guide is pretty comprehensive and will give you a good start on the road to Financial Freedom. For those who want a little more hand-holding to fast track the process and to learn more you can opt to join my subscription-based Gold Members Mentoring Program where I go into more details with informational eclasses and where appropriate with the use of instructional audio and video tutorials I plan to show you step-by-step how some processes are done and you can follow along.

There will also be regular Webinars delivered by subject matter experts to provide latest information on related subject matter. It is a monthly membership subscription. You can sign up any time and you can choose to leave any time you like once you find you have learnt enough and feel you can progress on your own.


For more information you can go to the Sign-up page

There is also a planned Members Forum for members to share and exchange information and to inspire each other forward. So you ARE NEVER ALONE when you sign up.

But enough talk for now. Let's get started on the 7-Step Guide for all you elite Members.

In this first step we are going to look at some common Information Product Business models that have been proven successful in delivering online profits. Having an understanding of each will help you pick the one that suits your knowledge and skill set.

We all have individual preferences in working with certain Information business products. You may start off with one product type and decide later to try out another or perhaps even do them all. There is nothing stopping you to have more than one product type or business model working together to bring in multiple passive income streams. The choice is completely yours. In fact it is highly recommended that you should be looking at multiple business models providing multiple income streams.

First decide on your target market and offer products and/or services that are closely related to that product type this is often known as cross-selling, e.g. if you are selling products like computers in a traditional business your clients could also be interested in printers or services relating to computing. The same principle applies to Information Products. In other words plan to be up-selling and cross-selling. From this you can see you actually have several options in this online business.

You could choose to develop and sell your own Information Products or choose to sell other people’s products i.e. be an Affiliate Marketer and earn a commission from the sale of other people's products.

Let's now take a look at some Information Product Business models that you could use for your online business.


Information is the number one best-selling product on the Internet. eBook is a digital publication consisting of text and images. eBooks are very popular with Internet users who has a great desire to learn and online information can be available instantly for download. Unlike the traditional approach of having to physically go to a library or a book store to access information, eBook makes information available at the click of a mouse.

The first step in creating an eBook is to decide upon a topic or subject. It will help of course if you select a subject that you have knowledge and are passionate about. Once you identify your subject or topic you can either develop the content yourself or outsource the content development to a ghost writer while you focus on design and marketing. Yes that's right! You don't have to write the content yourself from start to finish as long as you know what specifically you want to include as content in your eBook. It's like you are the architect of your own house and you can get builders to build your house according to your specifications.

If you choose to write the eBook yourself then obviously you will need to go through the whole writer's craft of writing a first draft, revising and the final process of editing and proofreading just like all writers of books do. However as this step is more of a discussion on eBook as a business model we will instead look more into the technical aspects of creating an eBook here.

In subsequent steps we will look at how to research and choose a niche topic for an eBook that is of high demand. You will also learn ways to develop content for your eBook or how to hire a freelancer to do the development for you.

Not too long ago eBooks were developed and delivered using a compilation method like HTML Compiler software for example. Basically it involved creating the contents of your eBook using a HTML editor and then importing all the files into a HTML compiler software to create the eBook in the form of an executable file (an .exe file).

Today however a more popular format is used. This is the much preferred Portable Document Format (PDF) which is an open standard for document exchange. PDF was first created by Adobe Systems in 1993. The format is used for representing documents independent of application software, hardware or operating system. For example, you can develop your eBook in Microsoft Word and get it converted into a PDF document. There are many professional as well as free PDF converter software available online.

With the Amazon Kindle and Apple's iPad growing in popularity the eBook readership can only be increasing from here on. Penguin reported a 130% year-on-year rise in global revenue from its eBooks sale thanks to the popularity of Amazon's Kindle and Apple's iPad. There are other eBook readers that are equally popular like the Android Tablet, the Kobo and the Sony Digital Reader to name a few.

Membership Websites

A membership site is basically a website where members pay to access information that you publish or a service you offer to subscribing members in a password protected area. You can turn your passionate hobby, specialized knowledge or professional expertise into a membership website to earn you that passive income. The great advantage of a membership site model is that you get recurring revenue as compared to a one-off payment from an eBook sale.

As in the eBook the first step is to decide upon a subject. Obviously this would be a subject of interest that you are knowledgeable in. Your objective is to provide a 'How To' type of training for your targeted potential customers in your chosen subject area. For example you could be teaching your customers 'How to Fly Fishing in 5 Easy Steps', 'How to Meditate even in Noisy Environments' or 'How to set up a Wedding Photography Business' etc.

Having a good knowledge of the subject helps you to plan and develop the training materials. Again you may develop the content of the course yourself or outsource the course material development to others. But it is important that you have knowledge of the subject in order to plan and design a quality training course for your customers.

3 key questions to ask yourself when you are choosing your niche area for a membership site are:

  • Is the niche potentially profitable i.e. is there a market for this niche?
  • What exactly do the members want and be willing to pay for what you can provide?
  • Is the niche viable i.e. can you provide content and information in a sequence of lessons that members would want to continue subscribing for?

Let's look at some hypothetical figures. Assuming an average of 100 visitors per day to your membership site and let's say you have a 10% conversion rate. You are looking at 10 people signing up as members daily, giving you 300 new members per month or 3,600 new members per year. Let's say you charge $50 per member, you are looking at potentially a $180,000 per year income. Now let's project that a little further, what if your membership site hits 1,000 members a day or 10,000? These are not impossible figures to achieve as you probably know with the global nature of the Internet. The potential is enormous in this virtual World Wide Web.

The assumption here is that you are proficient and consistent with driving traffic to your membership site. In Step 7 we will be looking at some techniques on how to drive traffic to your website.

Key Points About A Membership Site:

  • Membership grows by word of mouth – it is important to build customer loyalty to ensure repeat business as well as word of mouth recommendations and advertising
  • Look after your members – keep in contact with your members and provide special offers as often as you can to keep this source of warm loyal members
  • Sell advertising when your membership site has a large membership base
  • Membership sites provide great opportunities to upsell and cross-sell backend products
  • With good membership numbers you have great potential to Joint Venture with other complementary businesses
  • A membership site is a fantastic asset; if you are thinking of moving on you can always sell the business

Affiliate Marketing

The concept behind affiliate marketing is revenue sharing or paying a commission for referred business. It is a marketing practice in which a business rewards its affiliates for each customer that the affiliate brings by the affiliate's own marketing efforts.

When a company provides you with an affiliate program they pay you a specified commission on each sale. Companies offering such affiliate programs quite often provide an affiliate program page with tools, marketing and advertising materials to help affiliates set up their marketing campaigns to sell their products. This provides you with the ability to earn while you learn. Check out Clickbank's Affiliate program and see how it works. is also very popular with its affiliate program.

One tier affiliate programs pay you commissions on one level i.e. for each sale an affiliate makes they receive a commission. For example if a company offers a $30 product and offer affiliates a 30% commission, for every sale they make the affiliates will receive a one-time commission of $9.

A two-tier affiliate program pays commissions on two levels i.e. affiliates will receive a commission for each sale they make and also a commission for each sale their recruits make. This means you would also have to get others to join the affiliate program. Commission rates are usually divided between the two levels, e.g. you might get a 20% commission for each sale you make and an extra 10% commission from sales made by your recruits.

There is also another type of affiliate program called ‘residual affiliate program’ which pays a monthly commission on sales for as long as the customer remains with the company. This recurring commission is a good ongoing passive income.

Your primary task is to drive traffic to the Affiliates' sites. In Step 7 we will be looking at techniques on how to drive traffic to a website.

In the Gold Membership mentoring program there are details on how to source for affiliate programs using Affiliate Networks. I will also go over the following steps on how to use blogs to set up a successful affiliate site to promote products for sale and also extending that to sell advertising space:

  • Step 1 –  Choose a Hungry Niche
  • Step 2 – Select Products to Promote
  • Step 3 – Set up a Blog site to generate a Mailing List
  • Step 4 – Promote your Products

Website flipping

The concept of 'website flipping' is borrowed from the property real estate industry where 'property flipping' means a piece of property is purchased – often at a bargain price, then renovated or refurbished with some improvements and resold at a higher price. Flipping thus involves buying at a low price and selling quickly at a higher price for a profit after some minor improvement work is done to the property. Website flipping works on exactly the same principle. The buyer of a website see potential in increasing the value of a site by improving it with some add-ons or with some minor redesign of the site and then reselling it quickly for a profit. We see then that the two business processes are essentially the same in principle except that website flipping is an online business!

The entire appeal of flipping websites is for fast turnover profit. However there are also investors who prefer to buy a website, improve it and hold onto the website turning it into a successful business and perhaps selling that at a later stage. There is nothing wrong in that if done properly. However this is considered an evolved model to the purist and is not considered 'website flipping' in its strictest sense. But who cares about being pedantic so long as it is profitable!

Different people have different philosophies on this. My philosophy is, if I want to buy a site to flip then my goal is to buy and resell it within a short time frame after some minor improvement work. How long that time frame will depend on how quickly and how much work I need to put in to improve it to reach a certain potential margin. 6 to 12 months is usually my preference.

Please note that this website flipping model of info marketing business may not appeal to everyone.

There are a number of sites that deal with 'buy and sell' of websites through an auctioning process. The most common and popular being

It is a specialized business model and requires some training to be successful. It is most definitely a growing trend for Investors. For those who are interested in this model the Gold Membership mentoring program has a whole section and eclasses dedicated to this particular info business model where you'll learn:

  • How to find a suitable site to buy
  • What metrics you can use for evaluating the business potential of a website
  • What are possible improvements that you can implement to add value to the site
  • How to prepare your website for sale to get the best return of investment

In summary I've talked about a few info product business models above and given you some ideas as to the potential of each business model. There are still other models but these would essentially be modifications and adaptations of the models we have discussed above. Of all the models above the eBook business model is the simplest to implement. The others will require some additional knowledge of the internet and most definitely some experience with doing business online. I would recommend starting on an eBook project to gain some experience with this whole new world of online business first before adding on other business models to your portfolio to build up a multiple passive income stream.

You will notice that having a niche is the starting point in all the models above. So in the next step we will look at how to identify your niche for your product.

  1. Have a look at the following examples of eBook websites:
  2. Go to and do a search on 'ebooks'. Browse through list of eBooks to get a feel of the type of eBooks available on the market
  3. Go to Google and do a search on 'ebook readers'. Find out some popular types of ebook readers available

Now that you have taken your 1st 'baby boomer step', let's go on to step 2 which is listing down your topics of interest and identifying your niche. But first let me give you some useful background information.

In his book ‘Good to Great’ Jim Collins shares with us some important insights when he talks about the ‘Hedgehog Concept’ which moves companies from 'good to great' and believe me it applies to what we are trying to achieve here.

This concept consists of 3 circles of equal size and importance.

The circle of PASSION represents what you are passionate about. What really drives you? I just can’t emphasize enough how important it is to have that passion. Most failure you’ll find is attributed to the fact that people lack that passion to sustain them and see them through to success. The SKILLS circle is what you can be best at, some of us write well while others paint well. It is your outstanding skill, what you excel in. The third circle is what drives the economic engine, which is the profit point. This is what sells and brings in the money. Your hedgehog is therefore recognizing what it is that you can be best at and be deeply passionate about and if there is market interest on it, an 'economic engine' for you to monetize it.

So passion is very important and key to your success. Begin by identifying the areas/topics that you are passionate about. Hobbies are always a popular area to start with. People can be very passionate about their hobby and some can even be fanatical about it. The variety of magazines available on Photography or Golf for example bears testimony to the high level of interest on these hobbies. Sports and hobby magazines therefore are a good source of ideas.

Personal problems on matters pertaining to money, health or relationship are also topics of great interest. However these are very wide and general subject areas. You want to be more specific and to look for a niche e.g. ‘How to make money from your hobby’, or ‘The pain of living with only one kidney’. A good niche is one that a ‘hungry crowd’ will go after. The narrower the niche or sub-niche the greater the chance of the topic ranking high in the search engine results of Google, Yahoo or Bing. It is also more effective in communicating to your target market. But be careful you don’t want to have too narrow a niche and get to the top of the search results only to find a few people interested in what you are selling. In short you want a niche that is reasonably narrow but having a great number of people interested in it.

You want to target to what people WANT rather than what people NEED. When your target market audience feels their wants are being met by your product (information or service) they will consider you a reliable authority and keep coming back for more. Aim to feed your target group's passion and obsession. Key question to ask is ‘What do people want to Buy to feed that passion – that obsession?’ It is a general consensus that the evergreen niches of market interest are:

  • Health
  • Money
  • Fashion & Beauty
  • Entertainment & Media
  • Relationship

Topics that have a market interest and that you are passionate about are good success potentials to work on. Your passion on the topic is important. If you are not passionate on the topic you may not have the sustained interest to drive you and keep you going. So having a market is paramount and you having an interest on the topic add to the equation of success.

There is a great hunger for information and an urge to learn. In Google if you do a search with starting key phrases like ‘How to’, ‘Advice on’, ‘Learn to’, ‘Tutorial on’ or such similar phrases you will find a list of common topics that are popularly searched for and these lists are good starting point for topic ideas. The direction to eBook profits for the present is most definitely in the nonfiction market i.e. information eBooks. But who knows the market for fiction type eBooks could be growing in the future the way interest and sales for eBook readers (iPad2, Kindle, Kobo etc.) are picking up lately.

Here are some popular topic ideas that will start you thinking:

  • 'How to make pancakes', 'How to draw', even 'How to Kiss'
  • How to become a vegetarian
  • How to retire young
  • How to block spam
  • How to invest online
  • How to get into acting
  • How to invest in Foreclosures
  • How to Day Trade
  • How to make money from your hobby (teach others whatever skills you may have) e.g. learn to crochet, how to fly fishing etc.
  • Case studies or personal success stories
  • New discoveries or latest studies
  • Ancient traditional methods or remedies
  • Advice on…
  • Some secret method or procedures e.g. a family secret on how to preserve olives

Once you have a list of potential topics you would want to rank them and short list the topics that have a good ranking reflecting high searches from Search Engines like Google, Yahoo or Bing. These are the subjects/topics that have high market demand therefore an information product on the topic will have good selling potential.

In the next step we will look at the technical side of how to do a market research on your topics and short list a couple of potential winners to work on.


Make a list of between 10 to 20 items from the following:

  1. Make a list of your hobbies, experiences, credentials, talents, etc.
  2. List the top 10 things someone would ask you for advice on.
  3. List 5 family or traditional procedures, remedies or secrets that you know of.

From the exercise in the last step you should now have a list of 10 to 20 potential topics that you are good at or have a passion for. The next step is to evaluate the list of topics against market interest, matching up with what the market really wants. By doing this you want to narrow down your list to a couple that has the highest potential to succeed. In short you want to identify your niche – one that a hungry crowd wants and has low competition.

Let Gary Halbert a renowned copywriter explain what I mean. When speaking at a seminar where he was illustrating the importance of knowing what the customer wants Gary used the example of a hamburger store and asked this question of the audience: “If you could choose one thing above all else that you could have, that would make your hamburger store successful, what would it be?”

Some of the answers that came back were:

  • ‘the best chef’
  • ‘the best location’
  • 'the most delicious hamburgers’, etc…

Gary's response was: "Yes, they are all good answers…but they are not exactly correct". The correct answer is: "You need to find a hungry crowd!".

That is absolutely critical. If you find a hungry crowd and know exactly what they want to buy and 'hunger for it' you have hit 'gold' and most definitely a very high chance of success!

As well as searching online there are also many offline sources to look for ideas, such as:

  • TV news
  • Newspapers
  • Magazines – visit or 'Mag nation' stores
  • Radio
  • Advertisement brochures

When your list of topics is identified the next thing is to determine market potential for your topics. For this, you need to do research on 2 important areas viz:

  • Customer Research
  • Competitor Research

With an understanding of what the market wants, your goal is to weed out the losers and focus on the winners.

Customer Research

Some key questions to consider in customer research would be:

  • What are your main customer demographics (gender, age group, job, etc)?
  • What are their main problems or obsessions?
  • What hobbies, interests or pursuits are they passionate about?
  • What are they afraid of?
  • What are they angry about? And who are they angry at?
  • What are their 'Top 3 daily frustrations'?
  • What do they secretly/ardently desire most?
  • What’s their typical day like?
  • What trends are occurring and will occur in their businesses or lives?
  • Is there a general decision making bias? e.g. engineers are analytical, accountants are calculative.
  • Do they have their own language jargon? Give examples (attempt to use their language preference or jargon when pitching to your target group)
  • What are the keywords they normally search for? Your niche can be gleaned from the keywords with high search volumes and low competition. A handy tool to use for this research is the Google Keyword Tool. In the Gold Member Mentoring program we will go through a Camtasia video tutorial on how to use the Google Keyword Tool to determine a list of keywords with high search volumes and low competition.

Following are more ideas for determining whether there is a hungry crowd for the topics you have identified:

  • Do a Google search for any existing survey, forum or article written on your list of topics, for example search for:
    • keyword+survey
    • keyword+forum
    • keyword+Questions
    • keyword+poll
    • keyword+articles
  • Search Yahoo answers on your identified topics –
  • Use or to get notification whenever your keyword is mentioned (I suggest using a new email id for such research so that you have a specific area dedicated for such research information).

Competitor Research

One of the clues in establishing whether a competitor is selling to the same niche market is to first look at a competitor's Domain Name. Usually this will give you some indication. Also read the short company description or profile. You need to pin-point who your competitors are and determine whether what you are planning to provide can be a better product or service than what they are currently offering.

Some key questions you need to consider when doing a Competitor Research are:

  • What problem/want/need is their product resolving? Review their sales copy headlines and the offer to get an idea.
  • What is the effectiveness of the solution they are providing?
  • What is the angle or twist?
  • What is the actual type of product they are selling? (e.g. ebook/physical product/service/training etc.)
  • What is the Business model (e.g. one-off info product, free report email to their potential clients or a cheap one-off product offered in order to sell a high backend product)
  • What do you get on opt-in?
  • How would rate their quality of after-sales support? (you might want to purchase a copy of their product and become a customer to rate their after-sales support)
  • What is the Page Ranking of their website (a handy tool to use to check this is:
  • How many backlinks are there to their website (use to check)
  • When did they first register their Domain Name? In other words, is there any history to their website? (this will have significance to page ranking and existing traffic)
  • How descriptive is their domain name?
  • What is their website's Alexa Ranking? (The Alexa Ranking of a website represents the traffic and the reach of the website and applies to the entire domain while PageRank is based on a per page basis). A handy tool to use for checking the Alexa Ranking is:
  • What are people saying about them or their site? – look at blogs / reviews etc.
  • Is there Joint Venture (JV) opportunity? (i.e. are they selling a complementary product hence a good JV candidate or are they a direct competitor?)

Having competition is actually good as it means there is a market for the product or service that you are considering to sell i.e. there is demand for the product under consideration. But equally important to note is that there must not be too much competition. You don’t want to enter into a saturated market. The key to competing is not just be better than your competitor, but be OUTSTANDING. And in order to STAND OUT you need to have a Unique Selling Point (USP). A very good example is M&M with their unique catch phrase: 'melts in your mouth, not in your hands', which is their USP.

Some useful tools and reference sites for competitor research are:


  1. Go to , sign up for an account, list a couple of goals and explore the website for some ideas to help you work on your niche topics
  2. Go to click on the 'buy products' tab and do a search on some of your identified topics to see whether there are already products on the topic. Try and determine a twist/niche on your topic that will present a USP.
  3. Use the Google Keyword Tool to analyze some search volumes and degree of competition that are existing for your topics of interest. (Check out Gold Members Mentoring Program eclass with a Camtasia video on this).

It is important to note that we go through Step 3 Researching the Market for your niche first before looking at building a product. This is an important point to note in this 7-Step guide i.e. Market comes first and Product comes second. Most people do it in the wrong order, they build the product then look for a market to sell their product and wonder why they fail. Remember give the market what it wants, in other words give the customers what they want not what you think they want.

So after we have done our research and have determined the hot product where there is a hungry market, next we look at the process of building that info product. It may be an eBook, an introductory article or it can be the contents to a Membership website that we want to create.

In the world of Internet Marketing an important common saying is: 'Content is King'; meaning you should aim to produce the most compelling and quality content for your product so as to provide maximum value for your potential customers.

To offer a high value experience to your customers your product content has to be delivered to your customers via the most appropriate media or format. This to a large extent depends on the type of delivery media that is most preferred by your target audience. The golden rule is understand what your client wants and deliver it in the way that best meets the client's preference. For example if you are targeting young adults (Gen-X or Gen-Y) an audio format which they can download on to their iPod is probably the preferred way. Remember that not everyone has the same learning style preference; some prefer to read text while others like to listen to an audio track. Also remember that some contents are better delivered in text form for better impact while for others a video clip could be a more effective media like for example if you want to show an operational or procedural flow. Alternatively you may choose a combination of formats and media. This is a good consideration if you have a wide target audience spanning across a wide demographic group.

Ways to Build Your Product

Next we look at the different ways you can build your product.

If you are a writer or have a flair for writing you can write your info product yourself if for instance you are intend to produce a textual product like an eBook or any other textual content for a membership site. Remember having reached this step, the topic for your product is probably one of your passions. A fair assumption here is that you have reasonably good knowledge of the subject area especially if you are developing a membership site. Otherwise you could enlist a subject matter expert to build it for you. You will of course have to factor in the cost of building and development to your total cost of production.

Another very common alternative is to outsource the development project to a Freelance writer or 'ghost writer'. There are many such online virtual resources available, some examples are:

The way it works is you post a job requirement with specifications of what you need done on one of the virtual resource websites. You will get online workers or contractors bidding for the job and you select the person most suited for the task based on your criteria and requirements. With most if not all the virtual resourcing companies there is a review and rating system in place to help both the 'Employer' and 'Contractor' to decide whether they can work for each other based on their needs and preferences. At the end of each project both the Employer and Contractor are asked to submit a review of their experiences. The Employer and the Contractor will review and rate each other on how the project was managed and how well the work was carried out. This reviews and ratings from past projects do give some indications as to the type of contractor that you will be potentially hiring. I encourage you to review potential contractor's work history especially comments and feedback from past 'employers' and also review some sample work that they had done in the last six months for example. Using this review and rating system and your own selection criteria you decide on the candidate that is best qualified to help you develop your product.

It is important that you protect your rating and your reputation as an Employer for future work request. In the Gold Members Mentoring Program there is an eclass walking you through the process of how to post a job, how to select a virtual worker and manage a project with your virtual staff together with how to manage the payment process using an Escrow system.

Another popular method is to use a combination approach. You can be the reporter interviewing an 'expert' on the subject and convert that interview report into a product, which can be in textual, audio or video format or a combination of formats. You can search for 'experts' on a subject from

Or if you are the expert you can get someone to interview you and convert the interview into a product. It is also possible to get a freelance person to conduct the interview capturing the interview in audio mp3 format and getting someone else either do a transcription of the interview or write up the interview into a report. That way you will have both the audio and report available as two potential products.

If you are making a presentation to a group of people or if you are delivering a webinar on your topic of interest you can record that and in addition you can also transcribe the audio/video recording into a written report and make both the transcription and the recording into products.

As mentioned earlier a video presentation is particularly good for recording an instructional or operational type of task e.g. assembling a table or chair or how to use a particular software application like Photoshop for example. You could turn that video into a 'How To' type of video clip like the ones you see on YouTube. You can plan and structure the video recording to be a half-hour to one-hour long video product.

In the Gold Membership Mentoring Program there are more in-depth eclasses and camtasia tutorials on how to build and edit audio and video products using software like camtasia, audacity and even Skype.

As a concluding note; it is very easy to get carried away and to put too much time into building and developing your product. By this I don't mean to imply you build a substandard or low quality product. What I would suggest as a rough 'rule of thumb', would be to spend 20% of the cost and time of a project on development and production and dedicate 80% of your cost and time on Marketing. Marketing should be your primary focus. It is through effective marketing that your product sells assuming that it is a quality and much sought after product.


  1. Sign up for a free account with . Log in to the site and read the Overview and FAQ section
  2. Sign up for an account with and read the section on 'How it Works'
  3. Do some research on, and and draw up a table of comparison between the services (features) offered by the various virtual resourcing companies.

A definition for the term 'Copywriting' from Wikipedia goes something like this:

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term 'copywriting' is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).

So by using the technique of copywriting to create a Sales Letter you are creating a piece of direct mail designed to use words and ideas to promote or advertise the sale of a product or service. I have to emphasize that the sales letter is a very important key to bringing in sales. Every word, sentence and heading on your Website should be leading your potential customers to your Order Page.

Let's have a look at the components of a Sales Letter:

  • Headline

    This is the 'attention grabber' component of a sales letter, the 'hook' that captures your readers' undivided attention. It is the opening or first item that your potential customer looks at. So aim to have the most prominent text as the heading of the sales letter. It has to be interesting and compelling for the potential customer to even want to read any further. Use the most important leading benefit of your product or service as the headline. Note I said 'benefit' not 'feature' of your product. Here is where a good copywriter can get to be really creative. Some examples of a good attention grabbing headline are:

    • 'Watch Your Weight And Inches Disappear'
    • 'Confessions Of An Underground Property Millionaire'
    • 'Too Busy Earning A Living To Make Any Money?'

    Subheads are additional second level headlines that you might consider using at appropriate segments of your sales letter. These could be additional benefits that you want to highlight. Like the headlines they are formatted with larger fonts of a different color or even highlighted but may not be as prominent as the main heading. The use of subheads, bullets, bolding, underlining and highlighting is a technique to achieve a 'double readership path' which is to help capture the attention of both the analytical and the skim readers enabling both types of readers to get the message.

  • Body of the Sales Letter

    This section may contain a short description of the product or service. Key elements to include here are:

    • The Opening – which will help the reader discover what the product or service is about. A very common technique is to start with a story as people relate well with a story and it captures interests. Use of pictures and images help to capture attention and interest but don't overuse it. It is important to talk about the benefits of the product or service and not the features.
    • Problem – talk about the problems that your product or service will be addressing. Accentuate the problem with stories and examples.
    • Solution – it makes sense that your potential customers will only do business with you if your product or service can solve their problems. Provide proofs that the solution works with the use of before and after pictures, statistics, testimonials and endorsements.
    • Testimonials – using testimonials is a very powerful means to get credibility for the product or service you are selling. Most of us these days rely on reviews and testimonials to help us decide on a product to buy especially if it is an expensive item. An endorsement from a friend or fellow user helps to remove any doubt or uncertainty in a purchase. Showing 'Before' and 'After' pictures is a great testimonial technique for use. In the Gold Membership Mentoring program there is an eclass on the effectiveness of different types of testimonials and how to set them up.
      • Product
      • Bonuses
      • Price
      • Guarantee
    • Offer – what are the things on offer and this can include things like:
  • Call to Action

    This section of the sales letter is intended to get the customer to purchase the product or service without any delay. It is asking for the order. A good sales letter must have a very clear 'call to action'. Build in urgency in your call to action.

Remember to pack your sales letter with benefits. Write in a conversational tone. There is more detailed coaching in the Gold Membership Mentoring program on how to write effective sales letter that sells.

Alternatively you could pay a copywriter to write up your sales letter or even get it done by an outsource service like formerly known as Rentacoder or Elance (

Copywriting skill is itself a very marketable skill and it can be learnt. Copywriters are very well paid. There are plenty of training programs that you can follow. The following are good considerations:


Continuing with the topic you have chosen for your eBook, the following exercise will guide you through preparing a Sales Letter for your eBook.

  1. List down 10 to 15 benefits for the topic of your eBook
  2. Discuss with a friend and sort all the above benefits in descending order of importance
  3. Following the guideline above for the 'Body of the Sales Letter', write an opening if possible using a story line to describe the problems and how your product can provide the solution to the problem. Highlight with bullet points the benefits (see 2 above) your product can bring to your customers.
  4. Writ a 'call to action' to purchase your eBook.
  5. Using the most important benefit from 2 above as your main Headline. Incorporate the benefits into the 'Body of the sales letter' in 3 and the 'call to action' in 4. You can put all these together into a draft sales letter for your eBook. With further guidance from the copywriting tutorial in the Gold Members Mentoring program you can further improve and refine this sales letter for your eBook website.

Your website must be designed to suit the type of business model you have chosen to sell your products or services. There are slight differences in the design and set up of an eBook website, a Membership website or an Affiliate Marketing website. This step introduces you to the basic design, structure and set up concepts and points you to some reference websites for information on development tools and resources. This step is not about the programming aspects of building a website using HTML or php coding.

The main purpose of your website is to get your visitors to take action either to buy the product you are marketing or to opt-in to become a member of a membership program or service that you are offering.

Website Design

Be very clear about the objectives of your website i.e. is it for promoting the sale of a product or generating a list of potential members, or is it for a blog that you are posting as an Affiliate marketer. The objectives and goals of your website will drive the content and design of your website.

Know your target audience; this is an important factor in your website design. It will help influence the mood and feel in the design of your website e.g. whether your audience prefers an informal and jazzy feel or a high tech or professional look. As I have emphasized earlier content is very important and it has to be correctly pitched to suit your target audience.

Be consistent. It is important to maintain a consistency throughout the whole website, i.e. maintaining the same color scheme, theme and language style.

Use a combination of media in presenting your content rather than just text. Engage your audience and make your site interesting with a mix of photos, graphics, music, audio and video. Be careful however not to overuse them as multimedia files tend to be large and can take time to download. Most online users have a high expectation on speed of information retrieval. Also be aware that your users may be having different computing configurations, some may be using older computers and may not be having good online bandwidth and therefore larger files can be taking too long to download. If in doubt a good 'rule of thumb' is to aim to use smaller files. If it takes too long to download they will click away from your site.

Most websites these days are built using pre-design templates but if you want something more personal and specific to your needs you may need to build this from scratch. You need to learn a website programming language in order to build your web pages yourself. If you don't fancy doing this yourself it is quite cheap to outsource this to a website development service which specializes in building websites or get a freelancer to build it to your specifications. You can enlist the services of a freelance contractor from the many virtual resource websites like or

Components of a Website

There are a number of components you need to have in setting up a website; some are mandatory and some are optional depending on the functionality you opt to include. Below I'll be looking at the mandatory components you need to include to set up a website for business use.

Note: In the Gold Membership mentoring program you will learn the difference between a Static and a dynamic Blog site and how to set up a Home or Landing Page for specific websites that cater for different business models that you plan on building.

  1. Domain Name

    Just like a house needs an address, similarly a website needs a Domain Name Server address or DNS for short e.g. the domain name for this website is . Your website domain name is made up of your website name with an extension at the end. Common extensions are: '.com', '', '', '.org', '.net' etc.

    It is important that you include the primary keywords of your product or service that you are marketing in your domain name which becomes your website name. This way your website name is descriptive of the type of business you are in and this makes it easy for people to search for your product or service. For example if you are providing a dog grooming service, a website name like describes very clearly the service your website provides compared to say you naming your website like

    Sometimes the name you want may not be available as someone else may have already registered for that name, you'll need to be creative in coming out with an alternative name that is keyword rich and descriptive of your product. Avoid any numbers, special characters or hyphens if you can. Also try to keep it under 35 characters long as some search engine Pay-Per-Click (PPC) advertising has a limit on displaying a long domain name.

    Another good reason to include your primary keywords in your domain name is also because it influences the website ranking favorably with search engines.

    You register your domain name with a domain name registrar. There are many domain registrars in the market and they basically provide the same services. Some may have hosting and other support services built into their plans. So do compare the different plans provided by different domain name registrars. It is important to go with a reputable and reliable registrar to be sure that you have reliable up time and support and not lose your domain name should the registrar company go bust.

    Prices for domain names registration are very competitive but they do vary slightly with different registrars. You can get very competitive pricing with the following:

  2. Web Hosting

    A Web Host provides you with the storage space on a server for all your website content and also tools for maintenance support for your web pages and email accounts. They also provide Internet connectivity.

    When you are developing your website all your development files for the pages in your websites are all residing on your computer. To publish your pages to the World Wide Web you need to upload your files via a File Transfer Protocol (FTP) i.e. your content web pages, order forms, graphics and other media files need to be copied to the Web Host's web server. The Host may also provide an interface or control panel for managing the Web server like installing scripts or other program modules and service applications e.g. email services.

    Web hosting service is pretty affordable these days. The following are popular hosting services that you may want to check out:

  3. Transaction Processing

    Setting up a business website to sell a product or service requires a means to process payment from your customers. You therefore need to set up a 'payment processor' to handle that. Payment processor is a company appointed by you the merchant to handle and process credit card transactions for merchant banks or any other forms of payment like Paypal for example. You will have to subscribe to the services of a payment processor and when you do you'll be provided with some program codes by the payment processor company to include in your website's sign-up or payment page. When someone clicks on your website sign-up or payment button they will be taken to the payment processor's website for payment processing.

    Some of the more popular online payment processor companies include:

Steps in Building the Website

  1. You can use Microsoft Word to draft out your web pages and these will have to be edited later using a html editor which is a software application for creating web pages. Some popular html editors are: Adobe Dreamweaver, Microsoft Expression (formerly FrontPage), CoffeCup HTML Editor, Kompozer.
  2. Your sales letter created in an earlier step will form your Home Page or also known as the Landing Page. In your call to action section of your sales letter you would have included a button where customers can click on to purchase your product or join up as a subscribing member. This will be linked to your Payment Processor to process the transaction. Clickbank is the most popular payment processor and also Internet's largest online distribution center for information products. Being a reputable company people are more comfortable buying your info product on the Internet through Clickbank as they have the advantage of a secure server to handle payments. Clickbank also manages a very effective affiliate program for additional sales channels. It costs about $50 to set up an account and you can use this account to register as many products for sale with Clickbank. For more details check out their website:
  3. In addition to the Home or Landing page it is recommended that you also include the following pages:
    • Frequently Asked Question (FAQ) page
    • About page – contains a brief synopsis of your product or service
    • 'Contact Us' page

WordPress is a very popular website/blogsite building platform and is currently the most popular Content Management System (CMS) on the internet. If you are familiar with WordPress or fancy learning up WordPress (which has many templates and plug-in functionalities) you can build your own website using the many templates available. Alternatively you can outsource this task to a Website Developer who specializes on website building to do it for you or enlist the services of a freelance contractor to build the website for you. It is important that you be the architect and design the website to meet your needs. You can outsource the development to a website developer to build it for you according to your specifications. The design however is the more important part.


Based on the niche topic that you have decided on, the following exercises will help you get a start on a website design for the product or service you are planning to provide:

  1. Review some existing websites that are dealing with similar product(s) that you are planning to sell and compare some design style.
  2. List 5 appropriate domain names that best describe your product. Check the availability of these using any of the Domain Name Registrar.
  3. Design a Banner for your Home Page that best reflects your product or service that you are providing.

OK! I assume by now you have your website built and all your pages published. In short your site is now live and listed. You can have a well designed and greatest looking website on the Internet, but without visitors you won't have a market for your product or service you are providing. That is the reality.

Traffic in internet marketing is like the oxygen you breathe, without it you can't survive. People out there do not know of the existence of your site unless somehow they know your site's URL (Uniform Resource Locator) or in layman's terms; your website address. In other words people must know you exist on the web. You have to make your site Search Engine ready and searchable, i.e. when someone is keying in a query about something they are searching for which is related to your product or service that you are providing, your website will appear as a possible site to visit for the information they are look for.

You are probably familiar with many search engines on the Internet, Google being the most popular. There is also Yahoo Search, AOL and Microsoft Bing (formerly Windows Live Search). Using Google as an example when you do a search for 'antique cars' for example Google will return something like what you'll see below:

The searched results returned by Google highlights 2 types of traffic. On the right-hand side column are the 'paid traffic' Ads returned from Pay-Per-Click (PPC) advertisement campaigns from Google (more on this later). On the center of the page or left-hand side of the page are the 'natural/organic searched' results or the 'free traffic' search results. Google does occasionally add one or two entries of paid advertisements at the top of the organic search results (see the two entries at the top highlighted in a pinkish background). Usually, the earlier a site is presented in the search results page or the higher it appears in the list of search results the higher the chance that users will visit that site, i.e. the site is ranked high or the website has a high search ranking. Ideally you want your site to be ranking high so that it appears on the first or second page of search results. Statistics have shown that most internet users do not bother to look for any entries on page 3 and further.

There are two strategies to drive traffic to your website. You can drive paid traffic using paid advertising or using Search Engine Optimization (SEO) techniques to optimize the ranking of your website to attract free traffic.

Paid Traffic

Pay-Per-Click (PPC) is an Internet advertising model commonly used to drive paid traffic to your websites. You only pay when someone clicks on your Ad. You bid on certain keyword phrases relevant to your product target market. You can use Google's Adwords advertising product to place Ads in Google's sponsored Links/sponsored Ads section (the right hand side of Google's search results). Depending on the popularity of the keyword the bidding price can range from a few cents to a few dollars per click. The more keywords you bid on, the more traffic you’ll receive. Both Yahoo Search Marketing and Microsoft adCenter have similar PPC advertising products.

In the Gold Members Mentoring program there will be video tutorials on how to set up and use Google Adwords Keyword Tool to create Adwords advertising campaigns to drive PPC traffic to your product website.

Free Traffic

Search Engine Optimization (SEO) is a technique used to optimize website content to achieve a higher ranking in search results and hence maximizing product visibility in organic search. For example by incorporating specific keywords that are most frequently searched by users in your product website content or including high quality inbound links associated with your website you can increase visibility in search engines, this way you can drive free traffic to your site. Again in the Gold Membership Mentoring program there are a number of eclasses dedicated to SEO techniques and how to drive targeted traffic to your website.

It is very important to remember that your site must have good quality content. It is in the search engines' best interest to provide good quality and relevant information to the users. A sort of win-win situation, so aim to give users the quality information they want and they'll come back for more.

Having good quality content giving your visitors the information they want and ensuring that the content is focused on keywords that they are searching for is key to generating conversions and delivering the potential for you to make money in your niche.

Other Ways to Drive Traffic

Apart from using search engines there are also other strategies to drive traffic to your websites. Briefly some of these techniques include:

  1. Article Marketing

    Posting keyword-focused well-written content articles for free distribution is a great potential to increase your business credibility and interest in your product or service in the market place and therefore generating traffic to your website. In your articles you will be including in the author's bio a brief profile of yourself to promote your expertise, you can include your website in this bio. These articles can be and are often syndicated and published by multiple websites and have a wide readership. This sort of back-linking to your website from these article websites publishing your articles will increase your site ranking within the search engines. Article marketing can be a very cost effective means of website promotion. Some of the more popular Article Directories include:

  2. Video Marketing

    Video has become a popular medium on the Internet. 25% of searches are happening in YouTube these days and it is increasing in popularity. Most people prefer watching a video to reading. Current technologies enable businesses to use video media easily making it even more important to include it in your business marketing consideration. In addition to publishing textual article you can now very easily include video as a media for publishing your article. Online video marketing is relatively young, it's only going to grow from here and you will reap great benefits if approached correctly. You can be using video marketing by publishing your materials via a video clip in YouTube or Webinars.

  3. Social Networking or Web2.0 for Driving Viral Traffic

    Uses the concept that ‘everyone wants to feel like they belong to a group, a following’ and with the means of a computer and Internet people feel empowered that they have a ‘voice’ – that is the power of social networking sites. They allow members to express and develop identities and to build relationships and trust among their peers and fans.

    What started as a means of establishing social relationships where social networking members can share their interests with other like-minded members in the group has now expanded into more than just social relationship. Social networking sites are increasingly being used as tools to collaborate and interact in areas like business and even politics. The biggest advantage for driving traffic is the viral effect that social networking sites can generate if it is used correctly.

    The more popular social networking sites (SNS) are:

    • FaceBook
    • MySpace
    • Twitter
    • YouTube
    • Orkut
    • LinkedIn
    • Bebo
    • Hi5
    • Friendster
  4. Opt-In List (Email Marketing)

    A common saying among those within the Internet Marketing community is: 'Money is in the list'. An opt-in list is a list or database containing email addresses of people who have opted to receive your email campaign messages. Developing your own list of targeted potential customers is an important marketing strategy. The key to creating an effective opt-in list is to provide your subscribers quality information.

    Techniques used to build a list are:

    • Incentive subscriptions – by offering your visitors a free gift in return for their subscription, e.g. free eBook, software or report.
    • Article Writing – Writing informative articles to be freely published. The key is to include your subscription information within your article
    • YouTube video clips – informative video clips particularly 'How To' type of training video clips are very popular. Built into the clips are options for followers to subscribe to your site for more information.

There are still many other techniques of Driving Traffic to your website. These will be discussed in the Gold Members Mentoring Program eclasses. Techniques like:

  • Joint ventures
  • Affiliate marketing
  • Newsletters
  • Press releases


  1. Read up on Google Adwords (for those who have subscribed to the Gold Members Mentoring program view the Camtasia videos on How to use Google Adwords to generate PPC paid advertising traffic)
  2. Check out some Web 2.0 social media sites and register as a member if you are not already a member of say Facebook, Twitter or LinkedIn
  3. Get yourself acquainted with some of the terminologies/jargon used in today's Social Media Networks like Facebook, Twitter, YouTube etc. (For Gold Mentoring Program members there are eclasses and Camtasia videos on setting up Facebook Business Fan Page, YouTube Channels etc.)


Well, congratulations for completing all the 7 Steps for earning a Passive Income Online. By now you should have at least a website set up and probably putting the final touches on your first InfoProduct ready for the Market.

For those who have not started on anything yet my question to you is: 'What is holding you back?'

Certainly it's not knowledge as by now you should have all the knowledge needed. I guess it's a situation like most elite sports man and woman, they have the knowledge and skills to perform but they still need a Coach or Mentor to give them that little extra hand-holding, to show them how to start off in the right direction. Give them the hints and tips and the 'tricks of the trade' to succeed and to maintain their course and not be distracted.

Let me help you get things started on this journey. Click on the Button below and join the many who are already following the Gold Members Mentoring Program, and on their way to earning a Passive Income and a Carefree Lifestyle.

How many of those "I should have done that…." moments that you have missed in the past? Don't let this be another one of those. We just don't have the luxury of time anymore. So please do it today. You are missing out on all the informative Webinars we are running. Don't delay any further. Click the Button below and get started immediately.


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